Flat Rate Price Book Template

Free flat-rate price book template (Excel): a reusable service menu that prices every line from your own labor rate and target margin, with good/better/best tiers. No signup.

Business

Descriptive only — implies no regulatory sufficiency.

Pricing inputs
Pricing model

Your loaded billing rate — wage + burden + overhead, not bare wage. Compute it in the Service Hourly Rate tool.

Flat add-on per after-hours call — leave 0 if you only bump the rate.

Typical 55–65% for HVAC — adjust to your market. Starting point, not a rule.

Optional. Folded into cost before the margin divide (margin-target only).

Better = Good × this (e.g. 1.5). Set your own spread.

Best = Good × this (e.g. 2.0). Must be ≥ the Better multiplier.

Footer

Informational only — a price book lists pre-tax prices. Add tax on the invoice.

Download the Excel price book Two tabs · live formulas off your rate & margin · good/better/best tiers

Set your labor rate and margin, then add your services — the menu prices update live. Download the workbook or print when ready.

[Business Name] [Phone] · [Email] [Business Address] License [License #]
Flat Rate Price Book

Suggested prices are your own computed estimates, not a guaranteed rate; this is a pricing worksheet, not a CRM or financial, tax, or legal advice.

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How this template works

Every price in the menu is computed from two things you set once: your labor rate and your pricing model. Switch the model to change how the Standard price is derived:

cost-plus      Standard = Item cost + Labor rate × Hours
margin-target  Standard = ROUND( (Item cost + Rate × Hours + Overhead × Hours) / (1 − margin), 0 )

After-hours    cost-plus:     Item cost + After-hours rate × Hours + Surcharge
               margin-target: same cost ÷ (1 − margin), rounded

Good   = Standard (the base tier)
Better = ROUND( Good × Better-multiplier, 0 )    e.g. × 1.5
Best   = ROUND( Good × Best-multiplier, 0 )      e.g. × 2.0  (always ≥ Better)

Margin-target (the default) prices each line to hit your chosen gross margin — the model that protects your profit. Cost-plus is the simpler "cost + rate × hours" mechanic. The target margin shown (55%) is a typical HVAC starting point, not a rule and not a guaranteed rate — adjust it to your own market.

A price book is a menu, so there is no grand total — just a per-line price you quote at the door. The tax field is informational only: a price book lists pre-tax prices; tax is added later, on the invoice. Nothing you type is saved — there is no customer database, no job history, and no stored menu.

Sources

  1. HVAC Price Book Template. Housecall Pro. Retrieved .
  2. HVAC Flat Rate Price Book. LeadDuo. Retrieved .
  3. HVAC Price List Template. ServiceTitan. Retrieved .

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