Glossary
Plain-language definitions for the vocabulary of running a service business.
- Additional Insured
An additional insured is a person or business added to someone else's liability policy by endorsement, so that policy answers a claim against them too. In field …
- Average Ticket
Average ticket is the mean revenue per job over a period — total revenue ÷ the number of jobs (invoices or tickets) in that period. It tells you what a job is w …
- Billable Hours
Billable hours are the hours a technician spends on work the customer pays for — the time that appears on an invoice. They stand in contrast to non-billable hou …
- Bond Plan
A bond plan is a pest-control service agreement that pairs scheduled, recurring treatments with a warranty: the customer pays a periodic fee — usually an upfron …
- Break-Even Point
The break-even point is the level of sales at which total revenue exactly equals total cost, so profit is zero — the threshold a business must clear before any …
- Certificate of Insurance
A certificate of insurance (COI) is a one-page summary of an insurance policy, issued by your broker or agent, that lists the insurer, the policy numbers, the c …
- Change Order
A change order is a documented amendment to an existing work order or contract that adds, removes, or modifies the agreed scope of work — and adjusts the price …
- Churn Rate
Churn rate is the share of customers — or of recurring revenue — that you lose over a period. Customer churn = customers lost during the period ÷ customers at t …
- Combined Chlorine (Chloramines)
Combined chlorine is the portion of available chlorine that has already reacted with ammonia and nitrogen compounds and now sits in the water as chloramines. Th …
- Conducive Conditions
Conducive conditions are site conditions a wood-destroying organism inspection records as likely to lead to infestation, separate from damage already found. Cal …
- Cost of Goods Sold
Cost of goods sold (COGS) is the direct cost of delivering the services and products you sold in a period — principally the materials and parts consumed and the …
- Customer Acquisition Cost
Customer acquisition cost (CAC) is what it costs, on average, to win one new customer. The formula is CAC = total sales and marketing spend ÷ number of new cust …
- Customer Lifetime Value
Customer lifetime value (CLV, or LTV) is the total profit a customer is expected to generate over the entire relationship, not just on the first job. A common f …
- Effective Hourly Rate
Effective hourly rate is the revenue you actually realize per hour of work, as opposed to the list rate you quote. In the common form it is total revenue ÷ tota …
- First-Time Fix Rate
First-time fix rate (FTFR) is the share of jobs that are fully resolved on the first visit, with no return trip required. It is calculated as jobs resolved on t …
- Flat-Rate Pricing
Flat-rate pricing charges a fixed, agreed price for a defined job, set in advance from a price book or menu, regardless of how long the work actually takes or w …
- Fuel Surcharge
A fuel surcharge is a separate, temporary line on a quote or invoice that rises and falls with the price of fuel, letting a route business pass through part of …
- Gross Margin
Gross margin is the share of revenue left after subtracting the cost of goods sold (COGS) — the direct materials and direct labor that delivering the work consu …
- Integrated Pest Management (IPM)
Integrated pest management (IPM) is an approach to pest control that combines inspection, monitoring, prevention, and targeted intervention. It is used in place …
- Labor Burden
Labor burden is the full cost of employing a worker on top of their base wage — payroll taxes, workers' compensation, health and other benefits, paid time off, …
- Markup vs. Margin
Markup and margin both describe the gap between what a job costs and what you charge, but they divide that gap by different bases — which is why the same dollar …
- Monthly Recurring Revenue
Monthly recurring revenue (MRR) is the predictable revenue a business can count on each month from its active recurring agreements. You calculate it by summing …
- Net-30 Payment Terms
Net-30 payment terms mean the full balance of an invoice is due 30 days after the invoice date. It is a form of trade credit: the customer receives the work now …
- Overhead Recovery
Overhead recovery is the practice of building each job's share of fixed indirect costs — rent, insurance, office staff, software, vehicle ownership, and the lik …
- Re-entry Interval (REI)
A re-entry interval, or restricted-entry interval (REI), is the period after a pesticide application during which entry into the treated area is restricted. Fed …
- Recurring Billing
Recurring billing charges a customer's stored card or bank account automatically on a fixed schedule — usually monthly — so a service operator collects on each …
- Restricted Use Pesticide (RUP)
A restricted use pesticide (RUP) is a product EPA has classified for restricted use, which limits who may buy it and who may apply it. Federal rule provides tha …
- Retainage
Retainage is a percentage of each progress payment that an owner or general contractor withholds and does not pay out until the job is finished and accepted. It …
- Route Density
Route density is how tightly a service operator's stops cluster together — how many jobs a crew completes per route-day relative to the driving between them. De …
- Scope of Work
A scope of work is the written description of what a job actually includes: the tasks, the areas or assets covered, the frequency, and what is excluded. It is t …
- Seller's Discretionary Earnings
Seller's discretionary earnings (SDE) is the profit figure a small owner-operated business is actually valued on. It starts from net profit and adds back the ow …
- Technician Utilization
Technician utilization is the share of a technician's paid time that is actually spent on billable work. It is calculated as billable hours ÷ total available (p …
- Time and Materials
Time and materials (T&M) is a billing model where the customer pays for the actual labor hours worked, charged at an hourly rate, plus the actual cost of materi …
- Tipping Fee
A tipping fee is what a disposal facility charges to accept a load. The US EPA defines it as a fee for unloading or dumping waste at a landfill, transfer statio …
- Trip Charge
A trip charge is a fixed fee that covers the cost of sending a technician to a customer's location — the drive, the fuel, and the vehicle and labor time spent g …
- WDO Inspection
A WDO inspection is a visual inspection of a structure for wood-destroying organisms, written up by a licensed operator on a state-prescribed report. It is most …
- Work Order
A work order is the document that authorizes and describes a specific job: who the customer is, the location, the scope of work to be done, the parts and labor …