Markup vs Margin Converter

Convert markup to margin (or margin to required markup) instantly — no dollars needed, with a printable conversion chart and price multiplier.

Direction

Markup is profit as a share of cost.

Optional — your cost, to also show a sample selling price.

Conversion chart (printable)

Overlays an industry-typical net-margin band. Advisory only.

Range and step for the lookup table — adjust to your market.

Equivalent gross margin

Enter a markup or margin %

Markup
Equivalent gross margin
Price multiplier

Conversion chart

Markup %Margin %
Export

margin = markup / (1 + markup) · markup = margin / (1 − margin) How?

How this is calculated

Markup is profit as a share of cost; margin is profit as a share of the selling price. That is why a 25% markup is only a 20% margin — the classic small-business mix-up this tool fixes. The two are exact inverses of one another.

markup → margin = markup / (1 + markup)
margin → markup = margin / (1 − margin)
price multiplier = 1 + markup = 1 / (1 − margin)
sample price     = cost × multiplier

Example: a 25% markup means 0.25 / 1.25 = 0.20, a 20% gross margin, and a price multiplier of ×1.25 — so a $100 cost sells for $125. Markup has no upper limit; margin can never reach 100% (markup would be infinite), so a 100%+ margin is rejected rather than clamped.

Optional trade bands are industry-typical net margins — a different thing from the gross margin this tool converts — shown only as a sanity check.

Formula: margin = markup / (1 + markup) · markup = margin / (1 − margin)

Sources

  1. Markup to Margin Calculator. Calculator Academy. Retrieved .
  2. Markup vs Margin Calculator. Harvest. Retrieved .
  3. Margin Calculator (two sets). Omni Calculator. Retrieved .

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